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		El plan de marketing en la práctica by Sainz de Vicuña Ancín, José María [Autor] Edition: 25a ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Madrid: Esic, 2024 Dissertation note: Contenido: Parte I: Marketing y planificación.- El plan de marketing dentro del proceso de planificación global.- El plan de marketing.- Parte II: Presentación de las fases de elaboración del Plan de Marketing paso a paso.- Análisis de la Situación.- Diagnóstico de la Situación.- Fijación de los objetivos de marketing.- Elección de las estrategias de marketing.- Decisiones operativas de marketing.- Parte III: Aplicación de la metodología de un plan de marketing a una empresa industrial.- Aplicación de la metodología de un plan de marketing a una empresa de servicios.- Requisitos para que un plan de marketing triunfe.- Bibliografía. Availability: Items available for loan: Biblioteca Dr. Orestes Di Lullo (2)Call number: 658.8.012.2 SAI (Pla), ... Not available: Biblioteca Dr. Orestes Di Lullo: Checked out (1). Place hold Add to cart (remove)
		Fundamentos de Marketing / Philip Kotler, Gary Armstrong ; traducci�on: Adri�an Vel�azquez, Pamela Gandara ; revisi�on t�ecnica: Julieta Mercado Gonz�alez. by Kotler, Philip [autor.] Armstrong, Gary [autor.] Vel�azquez, Adri�an [traductor.] Gandara, Pamela [traductor.] Mercado Gonz�alez, Julieta [revisor.] Edition: Primera edici�on en espa�nol. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Pearson : Ciudad de M�exico, 2021 Online resources: Click here to access online Availability: No items available. Add to cart (remove)
		MKTG. Marketing. by Lamb, Charles W [Autor] Hair, Jr. Joseph F [Autor] MacDaniel, Carl [Autor] Edition: 8° ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: México: Cengage Learning, 2019 Availability: Items available for loan: Biblioteca Dr. Orestes Di Lullo (1)Call number: 658.8 LAM/HAI (Mkt). Place hold Add to cart (remove)
		Marketing con aplicaciones para américa latina. by Lamb, Charles W [Autor] Hair, Jr. Joseph F [Autor] MacDaniel, Carl [Autor] Edition: 1a. ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: México: Cengage Learning, 2018 Availability: Items available for loan: Biblioteca Dr. Orestes Di Lullo (1)Call number: 658.8(8) LAM/HAI (Mar). Place hold Add to cart (remove)
		Marketing: enfoque antropológico, histórico y social by Cavani Grau, Carlos [Autor] Edition: 1a ed. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: México: Cengage Learning, 2018 Online resources: Click here to access online Click here to access online Availability: No items available. Lists: Cengage Learning/Digital. Add to cart (remove)
		Principios de marketing by Kotler, Philip T [Autor] Armstrong, Gary [Autor] Edition: 17a ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: Madrid: Pearson Educación, 2018 Availability: Items available for loan: Biblioteca Dr. Orestes Di Lullo (2)Call number: 658.8 KOT/ARM (Pri), ... Not available: Biblioteca Dr. Orestes Di Lullo: Checked out (1). Place hold Add to cart (remove)
		Marketing by Kotler, Philip [Autor] Armstrong, Gary [Autor] Edition: 16a ed. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: México: Pearson Educación, 2017 Online resources: Click here to access online Availability: No items available. Lists: Pearson Educación/Digital. Add to cart (remove)
		Fundamentos de marketing / Clotilde Hern�andez Garnica, Claudio Alfonso Maubert Viveros. by Hern�andez Garnica, Clotilde Maubert Viveros, Claudio Alfonso [autor.] Edition: Segunda edici�on. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: M�exico D.F. : Pearson Educaci�on, 2017 Online resources: Click to View Availability: No items available. Add to cart (remove)
		Dirección de marketing. by Kotler, Philip [Autor] Keller, Kevin [Autor] Edition: 15a ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: México: Pearson Educación 2016 Availability: Items available for loan: Biblioteca Dr. Orestes Di Lullo (1)Call number: 658.8 KOT/KEL (Dir). Place hold Add to cart (remove)
		Introducción a los negocios by Pride, William M [Autor] Kapoor, Jack R [Autor] Sánchez Soto, Gil Armando [Revisor] Zendejas Escandón, Anaid Aurora [Traductor] Hughes, Robert J [Autor] Edition: 4a ed. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publication details: México: Cengage Learning, 2017 Online resources: Click here to access online Click here to access online Availability: No items available. Lists: Cengage Learning/Digital. Add to cart (remove)
		Marketing tur�istico / Philip Kotler [y otros 4]. by Kotler, Philip [autor.] Edition: 6a. edici�on. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: M�exico, D.F. : Pearson Educaci�on, 2015 Online resources: Click to View Availability: No items available. Add to cart (remove)
		Direcci�on de marketing / Philip Kotler, Kevin Lane Keller. by Kotler, Philip Keller, Kevin Lane [autor.] Edition: D�ecimoquinta edici�on. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: M�exico, D.F. : Pearson Educaci�on, 2013 Online resources: Click to View Availability: No items available. Add to cart (remove)
		Dirección de Marketing: gestión estratégica y operativa del mercado by Lambin, Jean-Jacques [Autor] Gallucci, Carlo Sicurello,Carlos Edition: 2a ed. Material type: Text; Format: print ; Audience: General; Language: Spanish Publication details: México, D.F.: Mc Graw-Hill, 2009 Availability: Items available for loan: Biblioteca Dr. Orestes Di Lullo (2)Call number: 658.8 LAM (Dir), ... Not available: Biblioteca Dr. Orestes Di Lullo: Checked out (1). Place hold Add to cart (remove)
		La venta personal como instrumento de la comunicación de Marketing, para la promoción de juegos artesanales de madera. by TOLOSA, Ayelén Anahí BRUSCO, Pablo [Dirigido por] Edition: 1ª Material type: Text Language: * Original language: Cast Publication details: Rafaela : Universidad Católica de Santiago del Estero, 2017 Availability: Items available for reference:** Biblioteca DAR-Sede Rafaela: No disponible para préstamo (1)Call number: 658 TOL. Add to cart (remove)