Kotler, Philip. <br/><br/>
Direcci�on de marketing / 
Philip Kotler, Kevin Lane Keller. 
 - D�ecimoquinta edici�on. 
 - 1 recurso en l�inea (657 p�aginas) :  ilustraciones 
<br/><br/><label>ISBN: </label>9786073236935 (e book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.<br/>Gesti�on.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Libros electronicos.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K874 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8