KOTLER, Philip <br/><br/>
Marketing 

 - 8a ed. 
 - México :   Pearson Educación,   2001. 
 - XVIII, 691 p. ;   27 x 21 cm. 
<br/><br/><label>ISBN: </label>970-26-0101-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING